Chad Sorensen is Managing Director/CEO of CHMWarnick. With over 25 years of experience in virtually every aspect of the lodging industry, Chad is responsible for directing the efforts of the asset management team. He is the CHMWarnick specialist in performing hotel and resort operational assessments as well as process improvement implementation. Chad is a regular speaker at industry conferences around the world. Chad is a member of the International Society of Hospitality Consultants (ISHC) and is a Certified Hotel Asset Manager (CHAM).
- Asset management
- Hotel and resort operational assessments
- Process improvement implementation
- Transition management
- Acquisition advisory services
- Revenue management
- Sales, marketing, and positioning
- Strategic planning
- Capital planning
- Receivership
- CHMWarnick, Managing Director/CEO
- CHMWarnick, Managing Director/COO
- CHMWarnick, Managing Director/Executive Vice President
- Warnick + Company, Partner
- Ernst & Young, Manager
- University of Illinois, Masters of Business Administration
- Iowa State University, BS in Hotel Restaurant and Institutional Management
- AHLA Board of Directors
- AHLA Hospitality Investment Roundtable
- AHLA The Hospitality Show Advisory Board
- HAMA, Member and Board of Directors (Past President 2025)
- HAMA, America’s Asset Management Achievement Award, Chair
- HAMA, Global Asset Management Achievement Award, Board of Directors
- ISHC Chair Emeritus
- ISHC CapEx Book Committee Co-Chair (3X)
- Radical Innovation Advisory Board
- Urban Land Institute (ULI); Hotel Development Council
- Harvard Alumni Real Estate Board
- Boston University Real Estate Investment Advisory Committee
- Michigan State University Real Estate Investment Advisory Council
- Certified Hotel Asset Manager (CHAM)
- “How to Unlock the Value of Hotel Restaurants,” Hotel News Now
- “5 Things to Know: How much CapEx do you need?,” Hotel Stock Index
- “Hotel Chains play Wi-Fi ‘Follow the Leader”,” Hotel News Now
- “2014 International Hotel Motel Show Panel Presentation”
- “2015-HX PowerPoint”
- “Hotel Data Conference 2015 PowerPoint”
- “CapEx 2014 Report,” a study of capital expenditures in the hotel industry, co-author of report published by the International Society of Hospitality Consultants
- “Brand Arms Race Gobbling Up CapEx Reserves at an Alarming Rate”