Chad Sorensen is Managing Director/CEO of CHMWarnick. With over 25 years of experience in virtually every aspect of the lodging industry, Chad is responsible for directing the efforts of the asset management team. He is the CHMWarnick specialist in performing hotel and resort operational assessments as well as process improvement implementation. Chad is a regular speaker at industry conferences around the world. Chad is a member of the International Society of Hospitality Consultants (ISHC) and is a Certified Hotel Asset Manager (CHAM).
- Asset management
- Hotel and resort operational assessments
- Process improvement implementation
- Transition management
- Acquisition advisory services
- Revenue management
- Sales, marketing, and positioning
- Strategic planning
- Capital planning
- Receivership
- CHMWarnick, Managing Director/CEO
- CHMWarnick, Managing Director/COO
- CHMWarnick, Managing Director/Executive Vice President
- Warnick + Company, Partner
- Ernst & Young, Manager
- University of Illinois, Masters of Business Administration
- Iowa State University, BS in Hotel Restaurant and Institutional Management
- AH&LA: The Hotel Show, Advisory Committee; Board Member
- International Society of Hospitality Consultants (ISHC), Chair Emeritus; Membership Committee Co-Chair
- Hospitality Asset Managers Association (HAMA), Committee Chair and University Mentor
- Urban Land Institute (ULI), Hotel Development Council
- ISHC CapEx Book Committee Co-Chair
- Caribbean Hotel & Resort Investment Summit (CHRIS), Planning Committee
- Radical Innovation Advisory Board
- Certified Hotel Asset Manager (CHAM)
- Michigan State University Real Estate Investment Management Advisory Committee
- Boston University Real Estate Advisory Council
- Harvard Alumni Real Estate Board (HAREB)
- “How to Unlock the Value of Hotel Restaurants,” Hotel News Now
- “5 Things to Know: How much CapEx do you need?,” Hotel Stock Index
- “Hotel Chains play Wi-Fi ‘Follow the Leader”,” Hotel News Now
- “2014 International Hotel Motel Show Panel Presentation”
- “2015-HX PowerPoint”
- “Hotel Data Conference 2015 PowerPoint”
- “CapEx 2014 Report,” a study of capital expenditures in the hotel industry, co-author of report published by the International Society of Hospitality Consultants
- “Brand Arms Race Gobbling Up CapEx Reserves at an Alarming Rate”