Chad Sorensen

Managing Director/COO

Chad Sorensen is Managing Director/COO of CHMW. With over 20 years of experience in virtually every aspect of the lodging industry, including asset management and advisory services, he is the CHMW specialist in performing hotel and resort operational assessments as well as process improvement implementation. Chad is a regular speaker at industry conferences around the world.  Chad is a member of the International Society of Hospitality Consultants (ISHC) and is a Certified Hotel Asset Manager (CHAM).

Expertise
  • Asset management
  • Hotel and resort operational assessments
  • Process improvement implementation
  • Transition management
  • Acquisition advisory services
  • Revenue management
  • Sales, marketing, and positioning
  • Strategic planning
  • Capital planning
  • Receivership
Experience
  • CHMWarnick, Managing Director/COO
  • CHMWarnick, Managing Director/Executive Vice President
  • Warnick + Company, Partner
  • Ernst & Young, Manager
  • University of Illinois, Masters of Business Administration
  • Iowa State University, BS in Hotel Restaurant and Institutional Management
Professional Affiliations & Activities
  • Certified Hotel Asset Manager (CHAM)
  • International Society of Hospitality Consultants (ISHC), Chairman
  • Hospitality Asset Managers Association (HAMA), Committee Chair and University Mentor
  • ISHC CapEx Book Committee Co-Chair
  • Caribbean Hotel & Resort Investment Summit (CHRIS), Planning Committee
  • Hotel Data Conference, Speaker (“Five Things to Know: How Much CapEx Do You Need?”)
  • The Americas Lodging Investment Summit, Award Presenter
  • International Hotel Investment Forum, Award Presenter
Contributing Author
Quote

“It’s easy to solve a problem that everyone sees, but it’s hard to solve a problem that almost no one sees.”  – Tony Fadell; inventor, designer and entrepreneur

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