Maxine Taylor

Senior Vice President

Maxine Taylor brings 30 years’ hospitality industry experience to her role as Senior Vice President at CHMW, including luxury hotel operations, international consulting and hotel asset management. Based in San Francisco, she is responsible for overseeing a portfolio of hotels located in major markets on the west coast and in Hawaii. As asset manager, Maxine serves as fiduciary and owner representative for owner-related decisions and activities, management oversight, capital expenditure operation and budget review, disposition responsibility, renovation programming and oversight, management contract negotiation and investment strategies. She has a solid track record in the turnaround of underperforming assets and strategic repositioning of big-box hotels and resorts. She is a Certified Hotel Asset Manager (CHAM), a regular speaker at industry events, and is involved in a number of hospitality organizations, including serving on the Board of Directors as President for the Hospitality Asset Managers Association. Prior to Maxine’s hospitality career, she spent three years in the military stationed overseas in Korea and Germany as a telecommunications specialist.

Expertise
  • Hotel asset management and value creation
  • Repositioning of underperforming assets
  • Capital planning and budgeting
  • Hotel development/redevelopment advisory
  • Strategic planning and operational analysis
  • Hospitality Operations
  • Food & Beverage
Experience
  • CHMWarnick, Senior Vice President
  • Chartres Lodging Group, Executive Vice President Asset Management
  • Capital Hotel Management, Vice President
  • Horwath Landauer Hospitality Consulting, Associate
  • Price Waterhouse Coopers, Associate
  • Edison Community College, Professor – Hospitality Management
  • Ritz-Carlton, Restaurant Manager
  • Ritz-Carlton, Lounge, Room Service Manager
  • The Governor’s Mansion, Assistant Mansion Manager
Professional Affiliations & Activities
  • Certified Hotel Asset Manager (CHAM)
  • Hospitality Asset Managers Association (HAMA), Board of Directors, 2018 President; 2017 Vice President; 2016 International Chair
  • Starwood Owners Advisory Board
  • ASFONA Board of Directors
  • Consumer Innovation Forum board
  • Real Estate Forum CRE Women of Influence 2014
  • Named One of the Bay Area’s Most Influential Women by the San Francisco Times in 2011
  • Founding Member of No Reservations Giving – a philanthropic organization
Quote

“It’s not just about ideas, it’s about making ideas happen.”

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